January 28th, 2010 
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1. The name. It’s short and sweet and certainly makes sense as a variant of “iPod.” It also sounds like a feminine hygiene product. Jobs could very well take the stage a year from now and release a larger version called the MaxiPad.
2. The design. It’s super thin (half an inch thick) and, at 1.5 pounds, it’s lighter than the lightest netbook, according to Jobs. It also looks exactly like a giant iPhone. The question is: Will iPhone owners want one? How about laptop owners? Jobs argued that it surfs the Web and browses media better than either of those devices, but will it be better enough? It doesn’t fit in your pocket like an iPhone or provide as robust an experience at your desk – though it’s perfect for lounging around. That Jobs did the demo while sitting on a couch with the iPad on his lap was no accident.
3. The apps. It can download and run all the apps iPhone users already know and love, straight out of the box. How does it do it? By a process called pixel doubling – essentially stretching them to fit the iPad’s screen. The really exciting part, though, is the wide range of new apps to be built specifically for the iPad. One of those demoed Wednesday was from MLB.com, which has taken its popular At Bat app for the iPhone and turned it into a much richer experience, with live video, scores, highlights and more on all of the screen at once. The possibilities for your commute – and especially your armchair – seem endless.
4. The books. For the iPad, Apple has unveiled iBooks, an app that shares a similar design and feel to iTunes (and will presumably run inside it on the desktop version). The iPad serves as an elegant, color e-reader as well as a movie and music player. Is this a Kindle killer? All things being equal, the iPad – both for Apple’s innovative hardware and for its iTunes infrastructure – appears to be far superior. Reading newspapers and magazines should be better than ever, too, a boon for publishers that many have speculated could play a major role in the future of journalism. Amazon had a huge head start, but they’ve suddenly fallen way, way behind.
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